SEO Features

SEO that Effectively Increases the Visibility and Findability of your Business. We take your business to the top.

Search Engine Optimization (SEO) is the art and science of making your website visible and findable by the search engines like Google, Yahoo, Bing and others. Since search engines deliver over 50% of incoming traffic to websites, it behooves you to have a website that is optimized with the latest legitimate SEO practices.

SEO is indeed one of our chief areas of expertise. We've delivered Google Page 1 rankings for numerous highly competitive keywords for our clients.

On Page Search Engine Optimization

When we perform on-page optimization we’re combing through your website code to ensure it’s set up in such a away that search engines will not have any problem understanding and navigating it. We’ll also focus on geographical and topical keywords. Search engines classify and rank websites by the topics, depth of content, and how your website is linked together (internal links). We’ll ensure your website clearly communicates what services you provide, and your service area(s) in order to get the most amount of relevant visibility across your target potential customers.

Off Page Search Engine Optimization

Off-page optimization is enhancing the popularity and relevance of a website as far as search engines are concerned. By creating mentions, citations and links around the internet mentioning your website, we’re creating “votes” that the search engines use to understand how popular and trusted your website is. Also by creating topically relevant links we’re also helping the search engines further understand what your site is about.
When you partner with Positive Results to optimize your site for the search engines, we research the words and longer phrases that people use to search for your products and/or services, and we make sure that these “keywords” appear in the content of your site in the proper density. We build relevant, quality links from other sites pointing to your site. And we engage in off-site SEO efforts, like directory submissions, blogging, press releases, and the publishing of expert articles on appropriate, highly trafficked news hubs.

SEO rules we follow for effective web content. 

1. Keyword Research It is very important to know the exact keywords or key phrases that prospects are typing in the Search Engines when looking for your product or service. We research and analyze the most relevant and competitive keywords to use when developing your website.

2. Optimized Website Structure This process is not only about making an spider-friendly page layout, after all, who you really want to attract to your site is people. We balance writing valid CSS/HTML source code to befriend the search engines, and attractive pages with useful content to make your human visitors happy. We also make sure the design is rendered unaltered throughout all major Internet browsers available to users today. 

3. Content Development When it comes to optimization content is really the king. Providing useful, detailed and organized information to your visitors creates a most favorable first impression in their minds. Likewise, the more quality content in your site, the higher your chances of being found by an unexpected query match. For these reasons, we include relevant, extensive content that will give you the edge over your competition that has only a 'basic' web site. This alone, may very well persuade a prospect to contact you over the countless others displayed in the search results.

4. Meta Tag Optimization The placement of the keywords throughout strategic sections of each web page is extremely important in how you rank at search time. We give this step special treatment by placing important keywords in the following important places

  • Title, Description and Keywords Meta tags in the <head> section of the page
  • Headline1, headline2, headline3 and up to headline6 in the <body>
  • Image alt tags, link anchor tags, and bold text in the <body>

5. Development of Google, Yahoo!, Bing, Ask & Moreover Sitemaps Once your website is completed, we will build an XML sitemap readable by search engine crawlers with a detailed listing of all pages included. This ensures the Search Engines will learn about the existence of your website (or modification of its pages) in a relatively short amount of time. Submitting a sitemap really expedites the indexing of your website as well as its ranking.

6. Blog Maintenance to Keep Content Fresh and Spiders Coming Back Often It is a fact: Search Engines love fresh content and they will come back to crawl your blog or web site as frequently as you update it. Although a blog makes the job of keeping up to speed much easier, we understand that often, you will not have the time to commit to this task on a regular basis. If this is the case, you can breath a sigh of relief. We will post relevant, timely information to your blog, keep the search engines happy, and thus deliver the incoming traffic and leads your business deserves. 

7. Increase Link Popularity Link popularity is defined as, "The number of quality, relevant websites that link to your website thereby increasing the value of your website in the eyes of the search engines." 

Aside from perhaps a keyword-rich domain name, an increase in link popularity is currently one of the most important factors in gaining top search engine positions and increasing website traffic. 

Inbound links are vital in Search Engine Optimization because they boost traffic in two distinct ways: First, since Google's search algorithm accounts for the number of inbound links to rank a website, your site will rank higher at search time. And, second, users surfing the Internet on a similar topic will stumble upon your link and pay you a visit. 

Our Link Building Campaigns develop inbound links to your website from hundreds, if not thousands, of search engines, directories, blogs, forums, social bookmarking sites, social communities, press release / media outlets, and other relevant and legitimate websites. Create a set of quality landing pages. Each page should contain valuable, concise content focused around one important keyword.

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Positive Results™  - A Business Solutions & Technologies Company
32818 Walker Road • Suite 103 • Avon Lake • OH • 44012
Contact us ( 440.499.4944 ) - to see how we can help drive success, organic growth, and sustainability through our solutions.

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